People want the search engine to give them the exact results they want. A German speaker while searching on a search engine in German will get a complete list of the available websites in Germen language. Most of the content writers produce the material in English language and it is useful for those who can read English and search in English. There are also people who don’t know English and they want to read and search in their own language. The possibilities for such people are very less. All too often, they have to compromise on the English language only or to find different Translators for their language.
According to a survey conducted by several digital marketing services, there are nearly 44 percent of internet users using English as the primary language while browsing. The other main languages are Japanese and German with around 80 percent of online people. The remaining users are continuously rising and it has also become a challenge for the SEOs. Most people would like to surf the internet in their own language while visiting a website. There is a slim majority that prefers English as the major language when the choice is there.
While competing in the market, a company would be at stake if its competitors are offering the website in different language versions. Social media and the services of a web development company can also help to select the preferred language to be set for a website. On Facebook, Spanish is the second most used language after English. It must be noticed that English is also not the most used language on Facebook. Facebook and Twitter are now offering their social media services in Spanish, Dutch, German and Japanese as well.
There are always link opportunities where the language is concerned. Link building may last forever. When a web service provider is in contact with .gov or .edu Web authors or in the touch with the owners of these websites, it may offer them translated pages for their website and as a reward get a link back. Connecting with an author on Google or Twitter may also help. One can develop a good relationship with these authors by continuously commenting on their post and replying their tweets. Their blog should also be mentioned on Follow Friday for becoming more prominent to them. On a broader perspective, one should drop an email to the author and tell the reason that why you want to translate his content. The author should know that his content is appreciated among different circles of people and translating it may give it more exposure. The author will link the translated page at the end of his content so the people who want to read in an alternate language may get a benefit.
Another way is to sign a contract with the web owners and authors. However, the terms and conditions must be decided that the same images, videos and links will be used in the translated page and they must be linked back to the original content as well as the main idea is to translate the exact idea in a different language.